Centers Health Care

Centers Health Care had grown to encompass more than 50 facilities across the East Coast, but its brand and digital presence hadn't kept pace. When I joined GCNY Marketing in 2019, the organization had an established identity but an inconsistent visual language, limited web infrastructure, and little recurring digital marketing.

Over the next three years, I led the creative modernization of the account, building a scalable visual and digital system across print, web, email, social, outdoor, environmental, and campaign applications. I also designed and built the reusable WordPress system deployed across 54 Centers Health Care property websites, along with 15 additional campaign landing pages and microsites.

By 2021, the broader digital program was distributing recurring email publications to a reported 380,000 recipients and generating more than 1.1 million annual pageviews across the facility website network.

Centershealthcare.com

The American Heart Association

In 2020, Centers Health Care became home to the first American Heart Association-certified Cardiac Care program in New York.

I developed the co-branded campaign system, balancing the American Heart Association's credibility with Centers Health Care's community presence across social, referral materials, environmental graphics, print, and motion.

The campaign returned each February for American Heart Month, combining condition-awareness messaging with weekly raffles and recurring promotional content to keep heart health visible throughout the month.

ABOUT THE ARTIST

Valentyn Fedak is a multidisciplinary designer with 10+ years of experience building brands, campaigns, and design systems across multiple industries.

SELECTED WORK

Whole Person Health

Healthline Media