Whole Person health
I built the system from Healthline Media's core colors and organic visual language, assigning individual colors to health categories and using their intersection to create the central Whole Person Health mark.
The resulting system could work collectively or by topic: the full palette unified the initiative, while individual colors could take over category-specific presentations, content, and sales materials. This allowed Whole Person Health to function as both a recognizable identity and a flexible framework for organizing a broad range of subject matter.
Whole Person Health